How to export to China

Export to China
Trading and export are to use the intermediaries to export to China indirectly or directly. There are mainly four type of intermediaries: agents, distributors, wholesalers and retailers.

Agents do not have the property rights. They are only entrusted to do whatever they need to do and agents can come in the form of exclusive agent and non-exclusive agent. A distributor buys goods on its own account and resells them to customers. The distributor takes on the financial risk of not being able to sell the product. Wholesaler refers to those bought large volume of stocks and then sells it in amount to various people. Retailers are those who purchase products from wholesalers or manufacturers and re-sell them to end-users.

Indirect export

Through indirect export, companies can sell its products to the intermediaries in China and these middlemen can help to bring the product into the market. There are many channels in China market entry for indirect exportation such as Chinese importers, international trading company, and foreign companies situated in china that import the products back to their China market.

The advantages that a foreign manufacturer chooses to export its goods indirectly include the following:

* The time taken in China market entry will be short and it is flexible.

* By selling to an export merchant, the manufacturers can receive payment for their goods much sooner, they will not be exposed to risk of foreign exchange and the various credit risks.

* The manufacturer does not need to set up its own export department hire an export manager, or support its own commissioned sales agent in China.

* The manufacturer can benefit from the export know-how and personal contacts with the export merchant or agent.

* The export merchant or agent, handling several different products or product lines, can achieve various scale of economies - for example, in the use of sales representatives, paperwork, shipment and communications.

* The manufacturer can find out whether its products will sell abroad without having to take great effort, risk, or financial investment.

* The manufacturers do not have to worry about all the problems involved in exporting. They merely follow the instructions given to them by the export merchant or agent with regard to packing, labeling, and transportation, etc.

However, as indirect export does not need to deal directly with China market, there are some disadvantages of selling through an export intermediary:

* The manufacturer has no direct contact with the foreign agents or distributors, and final users of his products, it is difficult for them to gain much experience in China market entry.

* The manufacturer may find it difficult to get an export trading house to take on its products for the foreign market. As these firms may not prefer to take on products that may require a great deal of promotion.

* The manufacturer may lose control over the way its products are priced, advertised, and sold.

* The manufacturer will receive a smaller profit margin.

This method in China market entry is like a double edged sword whereby it is the easiest and also the weakest. Its method is more suitable for small and medium sized companies, large companies may use this method as one of channels in their integrated channels for the market with high risk and less growth potential.

Direct export

If the manufacturer wants to export his goods himself, there are various ways for direct export. Basically, direct exporting has three channels: its own company employees traveling or stationed in China, Chinese import agents and Chinese distributors. Once this network is established, their products can be directly sold to the end-users.

The advantages that a local manufacturer may choose to export its goods directly as means in China market entry include the following:

* The manufacturer can be rid of the intermediaries and control the market more closely.

* Feedback of their products can also reach them sooner and thereby, and be able to come up with a more practical and feasible marketing strategy.

* The manufacturer can enjoy a larger oversea market share and higher profit margin

* The manufacturer can establish its own channel network. As such, the international marketing level and experience of the enterprise can also be raised.

Direct export has its limitations as means in China market entry as well. For example, the cost of this method is higher than that using indirect export. It may also require huge amount of capitals, employment of large number of talents. Setting up an overseas network would require lots of efforts.

Biofach China will be opened in Shanghai in May in 2007

Start Date: 31-MAY-07
End Date: 02-JUN-07
Venue: Shanghai New International Expo Centre
City / State:Shanghai, Shanghai
Country: China

Event Profile:
Biofach China offers an excellent opportunity to be present in this major market for organic products. Regular, personal meetings between suppliers and customers are the key for business success. BioFach is the right business platform to deepen existing ties and meet new customers.

Visitor's Profile:
Purchasing agents, managers, and other decision-makers from the following industries: Import, Wholesale, Retail, Department stores and specialised chain stores, Restaurants, hotels, and catering companies, Mail order companies, Food processing companies, Governmental authorities, Public consumers (last trade show day only).

Exhibitor's Profile:
Profile for exhibit include Raw materials and semi-prepared products, Vegetable and fruit products, Meat, dairy, and seafood products, Prepared food and convenience products, Frozen food, Health food and delicatessen, Baby food, Beverages, Household utensils, detergents and cleaning agents, Cosmetics and accessories, Body care and hygiene, Cosmetics and make-up, Fragrances and perfumes, Aromatherapy, Remedies (natural remedies, extracts and essences).

Relevant Fairs will be opened in Shanghai in May in 2007
China International Wine Expo will be opened in Shanghai in May in 2007
PACKTECH AND FOODTECH will be opened in Shanghai in May 2007
Cityscape China will be opened in Shanghai in May 2007
International Building & Construction Trade Fair will be opened in Shanghai in May 2007
Kitchen & Bath China will be opened in Shanghai in May 2007
China Glass Fiber Composite Material Expo will be opened in Shanghai in May 2007
Bakery China will be opened in Shanghai in May 2007

China International Wine Expo will be opened in Shanghai in May in 2007

Start Date: 31-MAY-07
End Date: 02-JUN-07
Venue: Shanghai Mart
City / State:Shanghai, Shanghai
Country: China

Event Profile:
China International Wine Expo is the most prestigious and largest specialized exposition within the branch in China, which brings together exhibitors in the field of vine-growing and wine-producing.

Visitor's Profile:
Purchasing departments, (small and medium retailers, hypermarkets), Those responsible for wine in the Hotel, Catering and Restaurant channel, Restaurants, Wine waiters, On-line stores, Specialist on-line stores, Wine Clubs are the target visitors.

Exhibitor's Profile:
Wine Producers from around the world will participate - Importers, Exporters, Wholesalers, Wholesale distributors, Wine producers, Generic promotional bodies, Associations/Institutions.

Relevant Fairs will be opened in Shanghai in May in 2007
Biofach China will be opened in Shanghai in May in 2007
PACKTECH AND FOODTECH will be opened in Shanghai in May 2007
Cityscape China will be opened in Shanghai in May 2007
International Building & Construction Trade Fair will be opened in Shanghai in May 2007
Kitchen & Bath China will be opened in Shanghai in May 2007
China Glass Fiber Composite Material Expo will be opened in Shanghai in May 2007
Bakery China will be opened in Shanghai in May 2007

PACKTECH AND FOODTECH will be opened in Shanghai in May 2007

Start Date: 29-MAY-07
End Date: 31-MAY-07
Venue: Shanghai New International Expo Centre
City / State:Shanghai, Shanghai
Country: China

Event Profile:
PACKTECH AND FOODTECH will be held in what is considered to be the symbol of China's economic reform and modernization. This trade fair will attract more than 20,000 trade visitors and 600 exhibitors to make this the largest event ever organized in the food industry in China.

Highlights:
Conferences, forums and seminars will be held on the following topics: Legislation in China, Entrepreneurship, Distribution and Quarantine issues among others. Exclusive one-to-one meetings with our Chinese partner, the China Food and Packaging Machinery Industry Association (1800 members).

Visitor's Profile:
Packaging & Food Processing Manufacturers, Dairy & Beverage Manufacturers, Frozen Food Manufacturers, Pharmaceuticals & Cosmetics Manufacturers, Meat Products Manufacturers, Other Food Manufacturers, Traders, Research Institutes are the target audience.

Exhibitor's Profile:
Profile for exhibit include Raw Materials, Packaging Components and Accessories, Packaging Manufacturing Machines, Printing, Coding, Marking, Labeling and Identification Machines, Machines and Equipment for Shipping and Protection, Processing of Agricultural Products into Food Raw Materials, Stabilization and Ripening, Liquid Flow Management, Other Services and Equipment for Food Processing, Professional Organizations, Local and International Authorities.

Relevant Fairs will be opened in Shanghai in May in 2007
China International Wine Expo will be opened in Shanghai in May in 2007
Biofach China will be opened in Shanghai in May in 2007
Cityscape China will be opened in Shanghai in May 2007
International Building & Construction Trade Fair will be opened in Shanghai in May 2007
Kitchen & Bath China will be opened in Shanghai in May 2007
China Glass Fiber Composite Material Expo will be opened in Shanghai in May 2007
Bakery China will be opened in Shanghai in May 2007

Cityscape China will be opened in Shanghai in May 2007

Start Date: 24-MAY-07
End Date: 26-MAY-07
Venue: Shanghai International Exhibition Centre
City / State:Shanghai, Shanghai
Country: China

Event Profile:
Cityscape China will highlight regional investment opportunities, iconic architecture and development best practice to an regional and international investment industry with a high level conference and 6000 sqm Exhibition.

Visitor's Profile:
Institutional Investors, Banks and Financial Institutions, Commercial & Residential Property Developers, Property Owners & Investors, High Net Worth Individuals, Property Advisors, Investment Promotion Agencies, Architects, Designers, Real Estate Portfolio & Solution Providers, Project Managers and Directors, Municipal & Regional Gov. Authorities, Construction Companies.

Exhibitor's Profile:
Exhibitors include Property Developers: Residential, Office, Commercial, Hotel & Leisure, Retail, Cities & Regional Authorities, Property Financiers: Investors, Financial Institutions, Financial Consultants, Fund Management, Property Owners, Property Development Consultants, Architects, Designers, Urban Planners, Consulting Engineers, Major Contractors, Project Management Companies.

Relevant Fairs will be opened in Shanghai in May in 2007
China International Wine Expo will be opened in Shanghai in May in 2007
Biofach China will be opened in Shanghai in May in 2007
PACKTECH AND FOODTECH will be opened in Shanghai in May 2007
International Building & Construction Trade Fair will be opened in Shanghai in May 2007
Kitchen & Bath China will be opened in Shanghai in May 2007
China Glass Fiber Composite Material Expo will be opened in Shanghai in May 2007
Bakery China will be opened in Shanghai in May 2007

International Building & Construction Trade Fair will be opened in Shanghai in May 2007

Start Date: 23-MAY-07
End Date: 26-MAY-07
Venue: Shanghai New International Expo Centre
City / State:Shanghai, Shanghai
Country: China

Event Profile:
International Building & Construction Trade Fair, the specialized exhibition and its program of events offer a platform for a targeted exchange of information, for discussing recent developments and taking a look at pathbreaking trends and visions.

Highlights:
The sponsors and organizers will invite more than 100,000 visitors throughout China, and from the countries in Asia, to visit the show. A series of activities and conferences, organized by the government and industrial associations concerned, will be held for the coordination of the complete success of the show.

Visitor's Profile:
Architects, Builders, Building Merchants, Building and Housing Institutes and Associations, Civil and Consulting Engineers, Financiers, Government Departments, Land and Quantity Surveyors, Planners, Plumbers, Property Developers, Specifiers are the target visitors.

Exhibitor's Profile:
Profile for exhibit include Building & construction material, installation & tool, renovation product, Construction glass product and processing technology, heat & noise insulating material, artificial stone product, Ceramic tile, Architectural lighting, Windows, door, corner bracket, roof and ceiling, adhesive material, anti-corrosion & protection coating, spraying tools and fittings, plywood board, small scale multi-functional wood machinery, carpenter's.

Relevant Fairs will be opened in Shanghai in May in 2007
China International Wine Expo will be opened in Shanghai in May in 2007
Biofach China will be opened in Shanghai in May in 2007
Cityscape China will be opened in Shanghai in May 2007
PACKTECH AND FOODTECH will be opened in Shanghai in May 2007
Kitchen & Bath China will be opened in Shanghai in May 2007
China Glass Fiber Composite Material Expo will be opened in Shanghai in May 2007
Bakery China will be opened in Shanghai in May 2007

Kitchen & Bath China will be opened in Shanghai in May 2007

Start Date: 23-MAY-07
End Date: 26-MAY-07
Venue: Shanghai New International Expo Centre
City / State:Shanghai, Shanghai
Country: China

Event Profile:
Kitchen & Bath China is focused on quality. It attracts a powerful, high spending, decision-making audience. The stunning visual impact of the event brings showroom sparkle to a business-to-business environment and an exclusive series of features & seminars adds a practical, educational dimension.

Highlights:
There will be more than 100,000 sponsors and organizers to invite visitors throughout China, and from the countries in Asia, to visit the show. A series of activities and conferences, organized by the government and industrial associations concerned, will be held for the coordination of the complete success of the show.

Visitor's Profile:
Independent retailer, Builders & plumbers merchant, Building contractor, Local/Central government, Housing association, Manufacturer, Distributor, Wholesaler, Professionals from Department store, Private architectural practice, House building company, Interior design are the target visitors.

Exhibitor's Profile:
Profile for exhibit include Kitchen & Bathroom Fittings, Taps, Plumbing, Shower & Bath Products, Kitchen Cabinets, Kitchen Appliances, Flooring, Work Surfaces, Tiles and Ceramics, Electrics, Lights & Tools.
Relevant Fairs will be opened in Shanghai in May in 2007
China International Wine Expo will be opened in Shanghai in May in 2007
Biofach China will be opened in Shanghai in May in 2007
Cityscape China will be opened in Shanghai in May 2007
International Building & Construction Trade Fair will be opened in Shanghai in May 2007
PACKTECH AND FOODTECH will be opened in Shanghai in May 2007
China Glass Fiber Composite Material Expo will be opened in Shanghai in May 2007
Bakery China will be opened in Shanghai in May 2007

China Glass Fiber Composite Material Expo will be opened in Shanghai in May 2007

China Glass Fiber Composite Material Expo (CGCM 2007-Shanghai)

Start Date: 22-MAY-07
End Date: 24-MAY-07
Venue: Shanghai Everbright Convention & Exhibition Centre
City / State:Shanghai, Shanghai
Country: China

Event Profile:
China Glass Fiber Composite Material Expo is successfully organized by China Fiber Glass Industry Association in Guangzhou City international Expo Center. This Exhibition has attracted the attention of the manufacturers both in China and in German, Belgium etc. Many visitors attend the exhibition including Fiberglass composites manufacturers, Fiberglass composites suppliers, Fiberglass composites end users, Government officers, and decision makers in various fields.

Visitor's Profile:
Trade Visitors only - Research, development & consulting institutes, universities and polytechnics, Textile technology, Machinery and accessories, Fibres and yarns, Fabrics and membranes, nonwovens, smart textiles, Finishing techniques, integration of electronics, sensors, microsystem technology, Innovative apparel, Design, prototypes, Textile care, Associations, Publishers.

Exhibitor's Profile:
International institutions, universities and centers of industrial inquiry and companies of consultoria, Machines and accessories, processes of production, equipment of measurement and laboratorial, CAD/CAM schemes and confection processes, Staple fibres and wires, Fabrics, meshes, fabrics not-fabrics, intelligent compositos of some layers, texteis, membranes, Techniques of finishing, coverings, finishings hightech manufacturers will be participating in the event.
Relevant Fairs will be opened in Shanghai in May in 2007
China International Wine Expo will be opened in Shanghai in May in 2007
Biofach China will be opened in Shanghai in May in 2007
Cityscape China will be opened in Shanghai in May 2007
International Building & Construction Trade Fair will be opened in Shanghai in May 2007
Kitchen & Bath China will be opened in Shanghai in May 2007
PACKTECH AND FOODTECH will be opened in Shanghai in May 2007
Bakery China will be opened in Shanghai in May 2007

Bakery China will be opened in Shanghai in May 2007

Start Date: 17-MAY-07
End Date: 19-MAY-07
Venue: Shanghai New International Expo Centre
City / State:Shanghai, Shanghai
Country: China


Event Profile:
Bakery China, A total experience for the Food Service and the Hospitality professional. It will witness an incredible growth over the previous edition, and going by any yardstick this kind of a growth rate is truly phenomenal.


Visitor's Profile:
Professional visitors and decision-makers from the baking and confectionery trades, from the bread, cake and pastry industry, from restaurants and catering companies & General Public are the target visitors.


Exhibitor's Profile:
Profile for exhibit include Baking ovens & accessories, baking and pastry-making machinery, refrigeration, fermenting & air conditioning technology, baking agents, raw materials & ingredients, semi-finished & finished products, ice cream manufacturing, pasta making, furnishings & equipment for shops, cafes & patisseries, packaging machinery, equipment & material, decorative items & baking accessories, cleaning & hygiene, laboratory & measuring equipment.
Relevant Fairs will be opened in Shanghai in May in 2007
China International Wine Expo will be opened in Shanghai in May in 2007
Biofach China will be opened in Shanghai in May in 2007
Cityscape China will be opened in Shanghai in May 2007
International Building & Construction Trade Fair will be opened in Shanghai in May 2007
Kitchen & Bath China will be opened in Shanghai in May 2007
China Glass Fiber Composite Material Expo will be opened in Shanghai in May 2007
PACKTECH AND FOODTECH will be opened in Shanghai in May 2007