The 5th China(Guangzhou) International Shoe Fair Statistics 2006

Fair Statistics 2006 Autumn Shoes Trade Fair, running opposite to the 100th Canton Fair, is currently the greatest professional shoes fair, covering an area of 12,000. There are 402 exhibitors totally, who are mainly from China shoe-manufacturing bases, such as Guangdong(Dongguan&Guangzhou), Fujian(Jinjiang), Zhejiang(Wenzhou&Wenling) and Sichuan(Chengdu). There are also some from Shandong, Jiangsu, Shanghai and Hongkong. In addition, enterprises from Thailand, Malaysia in Southeast Asia area are also attracted to exhibit in our fair. Sales Distribution of the Exhibits (Multi-choice Question) Item Mainland Asia Europe America Africa Others Percentage 5.37 40.08 90.50 66.94 42.15 1.24 Analysis on Exhibits (Multi-choice Question) Item Men Dress Shoes Ladies Dress Shoes Sports Shoes Casual Shoes Children Shoes Indoor Shoes &Slippers; Functional Shoes Others Percentage 24.62 39.48 26.8 27.8 19.5 12.4 9.76 3.91

Shanghai International Congress & Exhibition on Orthopaedics

Start Date: 23-AUG-07
End Date: 26-AUG-07
Venue:Shanghai Everbright Convention & Exhibition Centre
City / State:Shanghai, Shanghai
Country:China

Event Profile:
Shanghai International Congress & Exhibition on Orthopaedics will be one of the most professional, international and richest academic congresses.

Highlights:
During this congress, organizers will invite many of the famous professors from overseas as well as domestic to give lectures.

Visitor's Profile:
Pharma Formulators, API, Drug Intermediates, Excipients, Natural Extracts, Contract Researchers, Custom Manufacturers, Packaging Equipment / Materials, Quality Assurance & Control, Product Development Services, Laboratory & Processing Equipment Manufacturers, Trade Publications, Contract Research, Contract Processing are the target audience.

Exhibitor's Profile:
Profile for exhibit include Pharmaceutical Processing & Packaging Plants / Equipments / Machinery, Biotechnology, R & D Institutions, Additives, Drug Intermediates, Analytical Laboratory Supplies, Environment Control Equipment & Services, Utility, Utility Services & Maintenance, Contractors - Turnkey Consultancy Service, Trade Associations / Publications, Computer Software Formulations, Contract Manufacturing, Alternate Medicines.

Korea Machinery Fair-Shanghai (KOMAF Shanghai)

Start Date: 25-JUL-07
End Date: 28-JUL-07
Venue:Shanghai New International Expo Centre
City / State:Shanghai, Shanghai
Country:China

Event Profile:
Korea Machinery Fair-Shanghai (KOMAF Shanghai) is designed to bring buyers and sellers together for three days of productive interaction. This is just rightly timed as one-stop-destination for all kinds of machinery to be sourced from.

Visitor's Profile:
Design engineers, machinists, top-level management, production managers, facilities and maintenance personnel, & other related industry professionals & General Public are the targer visitors.

Exhibitor's Profile:
Profile for exhibit include metalcutting & metalforming machines, measuring equipment, EDM, tooling CAD/CAM, lasers, cutting tools, drilling, finishing and other manufacturing and industrial products.

Shanghai International Machine Tool Fair

Shanghai International Machine Tool Fair

Start Date: 25-JUL-07
End Date: 28-JUL-07
Venue: Shanghai New International Expo Centre
Cty / State:Shanghai, Shanghai
Country:China

Event Profile:
Shanghai International Machine Tool Fair is where you need to be to see the latest technology solutions in action. EASTPO attendees are able to see the largest display of manufacturing equipment in one location. And, come find solutions to all of your productivity and manufacturing challenges.

Visitor's Profile:
Manufacturing industry professionals from China and from over 60 countries, esp. like Japan, Korea, attend EASTPO. They attend to see more than 8,000 new machine tools, controls, computers, software, components, systems and processes that can improve their efficiency.


Exhibitor's Profile:
Profile for exhibit include Metal Cutting, Flexible Manufacturing Systems and lathes, Tooling & Work holding Systems: Features jigs, fixtures, cutting tools of all types and related accessories, Metal Forming & Fabricating/Laser, coil and strip handling equipment, heat treating, Abrasive Machining /Sawing/Finishing; Controls & CAD ¿CAM; EDM; Gear Generation; Machine Components/ Cleaning/ Environmental; Fluid Power and Quality Assurance.

China International Aluminum Industry Expo

Start Date: 01-JUL-07
End Date :05-JUL-07

Venue : Shanghai New International Expo Centre
City / State :Shanghai, Shanghai
Country : China

Event Profile:
China International Aluminum Industry Expo will be an excellent opportunity to disseminate institutionally your company, generate new businesses and introduce products, equipment, services and technological innovations.

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Visitor's Profile:
Decision makers from the manufacturing and processing industry, automotive and transport industry, plant and machinery, metalworking, building and construction, iron and steel, packaging as well as the electronic industry & other related industries are the target visitors.

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Exhibitor's Profile:
Profile for exhibit include Aluminium raw materials, primary metal products, semi-finished products, castings, extruded profiles, surface treatment & joining technology, Plant, machinery & accessories for aluminium manufacturing and processing, light-metals trade & recycling, consultancy, industry experts, information & media and Aluminium finished products.

China Shanghai International Textiles, Fabrics & Accessories Exhibition (CTFE 2007)

Start Date : 26-JUN-07
End Date : 28-JUN-07
Venue : Shanghai New International Expo Centre
City / State :Shanghai, Shanghai
Country : China

Event Profile:
China Shanghai International Textiles, Fabrics & Accessories Exhibition (CTFE 2007) shows the way to strengthen Garment and Textile industrial associations and clusters to compete in global market, and Free Trade Agreement.

Visitor's Profile:
Garment and textile manufacturers, Entrepreneurs, Machinery sales, Exporters, Fashion designers & makers, Fabric importers, Merchandisers, Production/plant managers, Engineers, Technicians, Procurement managers, QA/QC, R&D, Government officials from Thailand and other countries in the region are the target visitors.

Exhibitor's Profile:
Profile for exhibit include Spinning machinery & accessories, Knitting machinery & accessories, Hosiery machinery & accessories, Software for design & processing, Weaving machinery & accessories, Non-woven materials, Making-up industry machinery & accessories, Equipment for liquid, solid and air recycling, Sewing machines, Sewing-related equipment, Labeling & packaging, Materials & supplies, Sewing accessories, Lingeries, undergarment & sleepware, Finishing equipment & systems.

Looking forward for
China Shanghai International Textiles, Fabrics & Accessories Exhibition (CTFE 2007)

Shoes and Leather Industry Exhibition-Guangzhou

Start Date: 30-MAY-07
End Date: 02-JUN-07
Venue: Guangzhou International Convention & Exhibition Center
City / State：Guangzhou, Guangdong
Country： China

Event Profile:
Exhibition on Shoes & Leather Industry-Guangzhou is the largest footwear show in China and features approximately 600 fashion footwear brands exhibiting in open booths, international pavilions.

Visitor's Profile:
Trade Visitors - manufacturers, importers & exporters of Ladies shoes, men's shoes, children shoes, leather goods and footwear accessories & General Public.

Exhibitor's Profile:
Exhibitor categories include women's, men's and children's footwear, handbags and accessories, industry technology, footwear publications and footwear industry associations.

Other Trade Shows will be Opened in May in Guangzhou
FDC China will be opened in May in Guangzhou
PPI China will be opened in May in Guangzhou
Dairy China will be opened in May in Guangzhou

Dairy China will be opened in May in Guangzhou

Start Date: 29-MAY-07
End Date: 31-MAY-07
Venue: China Export Commodities FairgroundLiuhua Complex
City / State:Guangzhou, Guangdong
Country: China

Event Profile:
Dairy China will be based on a new all-embracing trade show concept in China. The market is in a state of flux - especially in the bakery and butchery sector. This new event will focus on all the key issues - for example, the drive for optimum quality, changing consumer habits and the growing trend towards snacks and convenience products.

Visitor's Profile:
Supermarket Executives, Directors, Buyers, Merchandisers, Wholesalers, Dairy Manufacturers, Bakery Manufacturers, Deli Manufacturers, Foodservice Manufacturers, Marketing & Department Managers, Category Managers, Sales Managers, Consultants, Industry Professionals, Senior Dairy, Deli, Bakery Managers are the target audience.

Exhibitor's Profile:
Bakers, confectioners, butchers, caterers and ice cream outlets, restaurant owners will be participating in the event.

Other Trade Shows will be Opened in May in Guangzhou
FDC China will be opened in May in Guangzhou
Shoes and Leather Industry Exhibition-Guangzhou
PPI China will be opened in May in Guangzhou

PPI China will be opened in May in Guangzhou

Start Date: 29-MAY-07
End Date: 31-MAY-07
Venue: Guangzhou International Convention and Exhibition Center
City / State:Guangzhou, Guangdong
Country: China


Event Profile:
PPI China is the premier exhibition of packaging and processing machinery, materials and associated technology. PPI China offers companies an effective 'face to face' opportunity to sell, generate new leads, raise brand awareness and expand networks.

Visitor's Profile:
Professionals related to the field of Packing equipment and materials, packaging and dosing equipment, package design, labels, recycling of tare and packing materials, technologies of defense against wares falsification.

Exhibitor's Profile:
Profile for exhibit include Packaging Materials & Devices, Packaging Machines & Equipment, Packaging Systems, Ready-made Packagings, Measuring Tools and Devices, Material handling, Handling Machines & Equipment, Material Handling Systems, Warehousing Devices, Machines & Equipment, Storing Systems, Transportation, shipping etc.

Other Trade Shows will be Opened in May in Guangzhou
FDC China will be opened in May in Guangzhou
Shoes and Leather Industry Exhibition-Guangzhou
Dairy China will be opened in May in Guangzhou

Hotel China will be opened in May in Beijing

Start Date: 24-MAY-07
End Date: 26-JUN-07
Venue: China World Trade Center
City / State:Beijing, Beijing
Country: China

Event Profile:
The most established and well regarded international exhibition for the hospitality and catering industry in China, Hotel China is entering it's second decade of successfully uniting specialists from the entire spectrum of the hospitality equipment and services industry.

Visitor's Profile:
Architects and Interior Designers, Bar Managers, Cafe, Restaurant, Hotel and Resort Owners and managers, Catering Managers and Chefs, Design & Construction companies, Executive housekeepers, General Managers, Night-Club Owners, Operation and Production Managers, Reception Managers, Telecoms and IT Managers, Purchasing Managers, Quality Control Managers, Retailers, Sales and Marketing Managers.

Exhibitor's Profile:
Profile for exhibit include Equipment for Kitchen and Dining Rooms, Equipment for Bars and Cafes, Dishes and Utensils, Design and Finish of the Interior, Furniture for Hotels, Restaurants and Clubs, Textile and Uniforms, Sound, Light and Project Equipment, Equipment for Billiards and Casinos, Equipment for Bathrooms and Fitness, Automated Control, Cash and Payment Systems, Personnel Recruitment, Professional Cleaning etc.


Other trade shows will be opened in May in Beijing
China International Scientific Instrument & Laboratory Equipment Exhibition Will be opened in May in Beijing
GaLaBau China will be opened in May in Beijing

GaLaBau China will be opened in May in Beijing

Start Date: 23-MAY-07
End Date: 25-MAY-07
Venue: National Agricultural Exhibition Center
City / State: Beijing, Beijing
Country: China

Event Profile:
GaLaBau China is the top event for the comprehensive and complete survey of the range of products for planning, construction and maintenance of Urban Green and Landscaping in Europe. This proven concept has successfully expanded to China with GaLaBau China in Beijing which had its premiere in 2005.

Highlights:
Nine experts from Germany, Switzerland and China discuss topical issues in garden and landscape architecture at the GaLaBau China Symposium. These include a technology comparison between Germany and China, environmental protection, natural swimming ponds, protection of trees and shrubs, roof gardens and the Olympic Games projects.

Visitor's Profile:
Trade Visitors only - Architects, Builders, Building Merchants, Building and Housing Institutes and Associations, Civil and Consulting Engineers, Financiers, Government Departments, Land and Quantity Surveyors, Planners, Plumbers, Property Developers, Specifiers.

Exhibitor's Profile:
Profile for exhibit include Earth-moving, Grassed areas & seeding, Fertilizing, plant protection, Materials & components for construction & maintenance, Natural & Cast stone for indoor & outdoor use, Materials & components for sports grounds, irrigation & drainage, tree protection, Courtyards, parks, gardens, traffic reduction, leisure grounds, sports grounds, Tree maintenance & surgery, Soil regeneration, Water handling, Recultivation of wasteland, environmental protection.

Other trade shows will be opened in May in Beijing
Hotel China will be opened in May in Beijing
China International Scientific Instrument & Laboratory Equipment Exhibition Will be opened in May in Beijing

How to export to China

Export to China
Trading and export are to use the intermediaries to export to China indirectly or directly. There are mainly four type of intermediaries: agents, distributors, wholesalers and retailers.

Agents do not have the property rights. They are only entrusted to do whatever they need to do and agents can come in the form of exclusive agent and non-exclusive agent. A distributor buys goods on its own account and resells them to customers. The distributor takes on the financial risk of not being able to sell the product. Wholesaler refers to those bought large volume of stocks and then sells it in amount to various people. Retailers are those who purchase products from wholesalers or manufacturers and re-sell them to end-users.

Indirect export

Through indirect export, companies can sell its products to the intermediaries in China and these middlemen can help to bring the product into the market. There are many channels in China market entry for indirect exportation such as Chinese importers, international trading company, and foreign companies situated in china that import the products back to their China market.

The advantages that a foreign manufacturer chooses to export its goods indirectly include the following:

* The time taken in China market entry will be short and it is flexible.

* By selling to an export merchant, the manufacturers can receive payment for their goods much sooner, they will not be exposed to risk of foreign exchange and the various credit risks.

* The manufacturer does not need to set up its own export department hire an export manager, or support its own commissioned sales agent in China.

* The manufacturer can benefit from the export know-how and personal contacts with the export merchant or agent.

* The export merchant or agent, handling several different products or product lines, can achieve various scale of economies - for example, in the use of sales representatives, paperwork, shipment and communications.

* The manufacturer can find out whether its products will sell abroad without having to take great effort, risk, or financial investment.

* The manufacturers do not have to worry about all the problems involved in exporting. They merely follow the instructions given to them by the export merchant or agent with regard to packing, labeling, and transportation, etc.

However, as indirect export does not need to deal directly with China market, there are some disadvantages of selling through an export intermediary:

* The manufacturer has no direct contact with the foreign agents or distributors, and final users of his products, it is difficult for them to gain much experience in China market entry.

* The manufacturer may find it difficult to get an export trading house to take on its products for the foreign market. As these firms may not prefer to take on products that may require a great deal of promotion.

* The manufacturer may lose control over the way its products are priced, advertised, and sold.

* The manufacturer will receive a smaller profit margin.

This method in China market entry is like a double edged sword whereby it is the easiest and also the weakest. Its method is more suitable for small and medium sized companies, large companies may use this method as one of channels in their integrated channels for the market with high risk and less growth potential.

Direct export

If the manufacturer wants to export his goods himself, there are various ways for direct export. Basically, direct exporting has three channels: its own company employees traveling or stationed in China, Chinese import agents and Chinese distributors. Once this network is established, their products can be directly sold to the end-users.

The advantages that a local manufacturer may choose to export its goods directly as means in China market entry include the following:

* The manufacturer can be rid of the intermediaries and control the market more closely.

* Feedback of their products can also reach them sooner and thereby, and be able to come up with a more practical and feasible marketing strategy.

* The manufacturer can enjoy a larger oversea market share and higher profit margin

* The manufacturer can establish its own channel network. As such, the international marketing level and experience of the enterprise can also be raised.

Direct export has its limitations as means in China market entry as well. For example, the cost of this method is higher than that using indirect export. It may also require huge amount of capitals, employment of large number of talents. Setting up an overseas network would require lots of efforts.